I recently attended an engaging discussion with Frank Furness, a sales technology speaker. You can visit his website at https://www.frankfurness.com/ to learn more about him. I think the key take away that I got from his discussion, besides creating digital content and being a person of authority, is to adopt an 8 step selling formula that was used by SquattyPotty to create effective sales video.
Step 1: Get Attention (Hook the viewer from the start)
Step 2: Identify The Problem
Step 3: Agitate The Problem
Step 4: Identify The Solution
Step 5: Introduce The Product
Step 6: Explain The Results & Benefits
Step 7: Share The Call To Action (Buy) / If Then Statement
Step 8: Show Social Proof
Richard Ong is the author of Mindsets and Core Purpose. He is deeply passionate about helping others develop new products and services for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia and was featured on national radio.
Richard Ong earned his Masters in Business Administration from Victoria University, Melbourne. He was the president of the VUMBA Community from 2010 to 2011 and was recognised as a WORQ super-member in 2018 for his community-building efforts. He also teaches part-time at Sunway University and Jeffrey Sachs Center.
Visit roptcreate.com to learn more and to connect with him.