Gamification In Apps


Mobile apps are quickly leveraging on gamification tactics to incentivize their user's behaviour. They are also using them to influence new user actions to use new app features that they would not have thought useful.

One tactic that gamification employs are quests to create a series of actions that the users can perform to receive a reward. For example, receive one month off by completing your user profile and recommend the app to two people. Activities such as these are called checkpoints for gamification engines to process.

There are also two kinds of rewards that users will be motivated to obtain - intrinsic rewards and extrinsic rewards. Intrinsic rewards are those that come from within oneself. For example, someone writes you an appreciation letter, and you will feel rewarded internally. An extrinsic reward deeply motivates by external and tangible rewards - like money, gifts or points.

Some apps offer random events within the app for users to click on, as a way of treasure hunt game, to create excitement and interest within the app user experience.

Richard Ong is the author of Mindsets and Core Purpose. He is deeply passionate about helping others develop new products and services for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia and was featured on national radio.

Richard Ong earned his Masters in Business Administration from Victoria University, Melbourne. He was the president of the VUMBA Community from 2010 to 2011 and was recognised as a WORQ super-member in 2018 for his community-building efforts. He also teaches part-time at Sunway University and Jeffrey Sachs Center.

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