There are a lot of myths out there about SEO, some true and some not so accurate. No one can be blame - as Google changes their algorithms from time to time, the rest of the world tries to follow. Here are some notes shared by a Googler.
Descriptive titles & good meta description will always help to improve search ranking.
Content is king; we cannot rank without content.
There is no minimum or maximum limit to the number of words in an article.
There is no keyword density. Google Bot now observes phrases and synonyms. Describe and share your content like how you would share with a friend.
Google recommends mobile responsive design. Non-responsive web design affects the ranking.
Google does not rank content from expired domains. If Google senses a significant change in content, it will reset the ranking.
Top-level domain names are not considered as authoritative. Buying high ranking domain names will not affect ranking.
HTTPS is one of the signals for ranking.
When creating content, try to include outbound links. Google is ranking high for credible content.
Don't worry about Google Bot; focus on creating great content from the start.
Richard Ong is the author of Mindsets and Core Purpose. He is deeply passionate about helping others develop new products and services for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia and was featured on national radio.
Richard Ong earned his Masters in Business Administration from Victoria University, Melbourne. He was the president of the VUMBA Community from 2010 to 2011 and was recognised as a WORQ super-member in 2018 for his community-building efforts. He also teaches part-time at Sunway University and Jeffrey Sachs Center.
Visit roptcreate.com to learn more and to connect with him.