What Is New In Google Search?


Google’s core search algorithms are updated ever so often to maintain search relevancy. The process involves the manual work of rewriting the search algorithms to address the changing trends on the Internet. For example, mobile responsive websites and https are now accepted as signals today. Once the new search algorithm tests out okay, it will be sent to an independent team to check the results against a more extensive dataset further. If the results are significantly better than before, it goes to Google Bot. Here are some of the additional notes that I learned from Google.

  • Don’t worry about Google algorithms; focus on building a great website that produces excellent content.

  • Make sure you produce quality content.

  • Link your content out to other website and use <nofollow> sparingly.

  • Do as much as you can to speed up your website.

  • Mobile-first indexing, over 50% of searches comes from mobile phones.

  • Google searches sites for mobile responsive websites.

  • Google renders web applications first before indexing and ranking.

Richard Ong is the author of Mindsets and Core Purpose. He is deeply passionate about helping others develop new products and services for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia and was featured on national radio.

Richard Ong earned his Masters in Business Administration from Victoria University, Melbourne. He was the president of the VUMBA Community from 2010 to 2011 and was recognised as a WORQ super-member in 2018 for his community-building efforts. He also teaches part-time at Sunway University and Jeffrey Sachs Center.

Visit roptcreate.com to learn more and to connect with him.