Screen Shot 2018-05-04 at 7.30.36 AM.png

Core Purpose


Dan Frost was looking for a reason to live as he found no meaning and joy in his life. It was his temple stay at South Korea that changed him forever. The unexpected happened, when he met up with two spiritual human beings who came to teach him the simple secrets to living a fulfilled life.

Thoughts from Richard Ong

The core purpose concept was handed down to me by a leader while I was experiencing my personal journey outside the corporate world. At that time, I was facing many challenges and victories, all of which did not bring any deep fulfilment. A provoking question soon came to me and it bothered me for months. Why are we doing the things we are doing?

A leader soon told me to put all my ego aside, everything that I have learned, even the religious teachings that I subscribed to, as everything I have learned will eventually point to two core purpose. What I have learned became the foundation for this fable. I hope you find meaning in it. From my sincere heart, I wish you only the best in your future endeavours.

Thoughts from Pixie Cigar

When Richard reached out to me about this book, I was rather skeptical thinking how can one put the core of what we do into a simple yet powerful concept. And this is exactly what he did!

Happy to work with him on this journey of presenting this world to all of you, hope that this will inspire you as it did to Richard and I. And if it is not too much to ask, I hope we were responsible when you have that "Aha! That is it!" moment about life.

Praises for Mindsets

Authors Richard Ong and Pixie Cigar, manifest their approach to unraveling some important universal truths and teach their philosophy on how to find meaning and purpose. This book is filled with vibrant storytelling that mimics tightly the values and worldly mission of those in search of life’s purpose and their own inside of it.


“A must read for those who are seeking a more meaningful life. The key points are simple to understand - this makes them so powerful.”

- Jonathan, German Mentors

“If I were banished to an island and could only take one book, it wouldn’t be this one because there would be no one else to benefit from its useful contents. The Core Purpose book can help us to rethink how we understand the world around us.”

- Mohd Atasha Alias,

“Man, the truth about Hyunhwa scared the shit out of me, felt a chilling spasm down my spine.”

- Phuong, Datacom

Get a copy today!

A note from the author - "Thank you so much for your support. It really means a lot to me. Your decision to support this book will bring benefit to others in the future. Sincerely yours, Richard Ong."

Core Purpose by ROPT and Pixie Cigar
Add To Cart