How To Connect With Your Customers

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As CTO of WORQ, I find it valuable and healthy for me to spend a percentage of my time with members and to learn more about them, what they do and their needs. It is part of our mission, values and culture that we have the community in mind.

It is hard to share my experiences whenever I drop into a member's private suite to say hello. Their eyes brighten up, knowing that you care about them and have taken the time to learn from them. I remember having this kind of experience before, and it changed me forever.

Members also appreciate the fact that you are developing solutions and processes for their needs. By listening deeply to them, I can quickly match their needs to our on-going projects and initiatives. It is a valuable effort that makes our organization very much relevant to them.

The above are some of the many little touches and initiatives that I feel all top management should practice, to establish a deeper connection with their members. The value given back reverberates for a long time.

Richard Ong is the author of Mindsets and Core Purpose. He is deeply passionate about helping others develop new products and services for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia and was featured on national radio.

Richard Ong earned his Masters in Business Administration from Victoria University, Melbourne. He was the president of the VUMBA Community from 2010 to 2011 and was recognised as a WORQ super-member in 2018 for his community-building efforts. He also teaches part-time at Sunway University and Jeffrey Sachs Center.

Visit to learn more and to connect with him.