What Passion Looks Like In A Sushi


I am spellbound by sushi master, Chef Nozomu Abe, and his religious dedication to master his craft in sushi making. But blowing the taste buds alone with his traditional and honest sushi alone is not enough, as he even considered the little details of his restaurant to bring about the best dining experience in the world. Doing so requires passion and dedication from him and his team. He wakes up early in the morning to start preparing his air-flown delivery of fresh seafood from Japan.

He and his team spent the morning seasoning and preparing the ingredients and the rest of the day is used to prepare the restaurant, making sure that the environment compliments the dishes and delights the customer. Chef Nozomu Abe only serves eight customers per day. That is crazy! The cost is $300 per person. No cancellation. He must be fully booked throughout the year to be sustainable.

I think we can all aspire to run our business the same way Chef Nozomu Abe does.

  • A Day In The Life Of A Sushi Master • Tasty - YouTube (no date). Available at: https://www.youtube.com/watch?v=3wAQxJeyyXo (Accessed: 9 May 2019).

  • Sushi Noz (no date). Available at: https://www.sushinoz.com/ (Accessed: 9 May 2019).

Richard Ong is the author of Mindsets and Core Purpose. He now devotes his time to helping others develop new ideas and projects for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia. Richard has been featured on BFM and Sunway. Visit roptcreate.com to learn more and to connect with him.