Are organisations built to be exactly like us? All companies rely on marketing or some form of advertisement to let the world know about their offerings. We too operate the same way by distributing our CVs when we go hunting for jobs, or to dress appropriately when we want to attract the opposite sex.
Both organisations and individuals are here to create value and engage with the people they serve, well at least that is what we are supposed to be doing on a day to day basis. How about from the aspect of financials? Both would need to control their books in order to survive in a world built around capitalism.
So if we are so similar in nature, is there also a direct emotional and ethical reference that we can hold each other accountable? More and more are we seeing the demands for organisations to be authentic about their mission, values and integrity.
The 21st century will have customers demand authenticity from their brands and services like no other before. Once that integrity is lost, it will be too late to win back their trust; shall I say the same way with our day-to-day personal relationships?
Richard Ong is the author of Mindsets and Core Purpose. He now devotes his time to helping others develop new ideas and projects for the future. He is also a business coach and keynote speaker, with multiple IBM Bravo and Performance awards. He was met by Prince Charles to discuss his entrepreneurial efforts in Malaysia. Richard has been featured on BFM and Sunway. Visit roptcreate.com to learn more and to connect with him.